"A logo is an iconic symbol designed to represent a company, product or service, and sometimes certain places (e.g., Canada). It also depicts an organization's personality.
The uniqueness of a logo is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services...." [
Wikipedia ]